Frequently Asked Questions (FAQs)
Have questions? We’ve gathered the most common ones here to help you find answers fast.
What’s the total commission I’ll pay to sell my home?
There’s no standard commission in real estate. Traditionally the seller pays both the listing agent (that’s us) and the buyer’s agent (the one working with your buyer). On most transactions, that can be between 5-6%.
If your home qualifies, our commission is just 1%.
We’ll also help you decide how much to offer the buyer’s agent—a separate amount you control.
Where do you operate?
We serve Granbury and Hood County, and we’ll occasionally handle nearby properties when it makes sense.
Do you offer pricing advice?
This is where a good agent really adds value! We’ll review the market, recent sales, and other homes on the market (your competition!), then develop a Competitive Market Analysis (CMA) to help you understand your home’s value, and pricing’s effect on the time it will take to sell. (We’re weird, we love the math…)
Our team’s experience with home renovations can offer solid advice on possible changes you may want to make.
Are there any hidden fees or fine print?
Absolutely not. When we meet, we’ll walk you through exactly how our 1% listing service works.
We use standard Texas Real Estate Commission forms—professionally written and legally sound.
You’ll also choose a marketing plan, which adds a small, fixed fee. The most popular plan our clients pick runs under a quarter of one percent of the home’s price.
Do you work with both buyers and sellers?
Of course! We work with both—and we enjoy both sides of the process.
How are you profitable if you only charge 1%?
We run a leaner, more efficient operation than old-school brokerages. Here’s how we keep more money in your pocket:
- Over the last 20 years, technology has made real estate so much smoother—digital signatures, online marketing, and instant communication. Even though technology makes our job easier, many agents still charge the “traditional” 3%, but we’d rather pass the savings on to you, and help you keep more of your equity.
- We don’t pay big company franchise markups or corporate overhead.
- We choose to use Google to find clients, rather than the time-consuming methods that many agents do – door knocking, social media, cold calling, hosting events.
- We also keep it local, rather than spending our time driving all over the DFW area. (Have you seen that traffic?)
Since you charge less, do I have to do more of the work?
Nope. That’s our job.
We’re a full-service brokerage—we handle everything from listing to closing.
All you need to do is keep your home ready to show. We’ll take care of the rest.
What kinds of marketing do you do?
The MLS (Multiple Listing Service) is still the gold standard—it’s where agents get their data, perform their searches, do their analysis.
We also push your data to top online sites like Zillow, Realtor.com, and others. Together with the MLS, these drive roughly 70% of home sales nationwide.
We use social media too (Facebook, Instagram, and more), which helps boost exposure and reach local buyers.
Do you do Open Houses or Print Media?
We can—but they’re rarely where homes actually sell. Open houses and print ads together account for less than 5% of sales.
Still, there are times when they make sense, and we’ll help you decide if it’s right for your property.
(And for the record—most agents use print and mailers to find new clients, not to sell a specific home.)
What’s Included in Our 1% Listing Service
Our 1% listing package includes all the essentials of a professional home sale, with no corners cut:
- Pricing Strategy + Market Analysis
- Professional Photography
- MLS Listing + Major Portals (Zillow, Realtor.com, etc.)
- Staging Consultation
- For Sale Sign + Lockbox
- Digital & Social Media Marketing
- Scheduling + Showing Coordination
- Offer Negotiation
- Full Contract Management to Close
You’ll never feel like you’re “getting less” — you’re just paying less.
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